SPL Realty Partners and Bialow Real Estate Secure Flagship Retail Space for JOHNNY WAS

(SANTA MONICA, CA  March 16, 2011) SPL Realty Partners and Bialow Real Estate secures JOHNNY WAS’ second retail store at “The Grove” in West Hollywood. The 1,556 square foot store, formerly occupied by M. Fredric, is scheduled to open this June. The space has over 22 feet of frontage and sits between Crate & Barrel and MAC Cosmetics. SPL & Bialow also arranged the retailer’s first store worldwide, which opened last August in Santa Monica Place.

Scott Lifschultz, president of SPL Realty and Corey Bialow, CEO of Bialow Real Estate exclusively represent JOHNNY WAS, and brokered this transaction on behalf of the women’s fashion designer. James Ashton of AFC Commercial Real Estate Group and Bret Nielsen, senior VP for Caruso Affiliated represented the Landlord.

We are excited to be representing JOHNNY WAS in their retail expansion throughout the western United States. They are one of the few success stories in retail over the last year and we look forward to securing excellent locations in the best retail centers. The Grove will certainly put JOHNNY WAS on the map and prove to be a very profitable store , stated Lifschultz.
Corey Bialow added, “JOHNNY WAS has established themselves as a prestigious women’s brand that has attracted an international following over the past 20 years. We’re pleased to be able to expand our presence within the Los Angeles market as we continue to launch more retail showrooms throughout other leading fashion centers across the country.”

About SPL Realty Partners 
SPL Realty Partners is Los Angeles based retail real estate brokerage and consulting firm representing leading retailers, owners and developers throughout southern California. SPL’s clients include CVS Pharmacy, DEAN & DELUCA, Casual Male Retail Group, DXL, and JOHNNY WAS.

Founded in 1987 by the Levite family, the Johnny Was Collection is a beautiful, feminine, contemporary wardrobe for the modern woman. The emphasis lies on vintage-inspired pieces in easy-to-care-for fabrics that are luxurious to the touch. Signature prints and embroidered, washable rayon georgette, silk twill and airy cotton voile have distinguished Johnny Was as a mainstay in the fashion industry and heralded design house. This collection is designed for women who are confident, fun, and about attitude not age; they desire to make an individual statement expressed through personal style. Transcending a trend-driven society, Johnny Was is on the pulse of meeting the needs of today’s women by offering unique, quality pieces. These vibrant silhouettes infused with intoxicating color combinations express harmony and beauty by the soul of an artist through her design. You can experience the world of Johnny Was at a retailer nearest you, or in the first freestanding store in Santa Monica Place.

About Bialow Real Estate 
Bialow Real Estate is a Boston based retail tenant rep firm that specializes in assisting national retailers with all their real estate needs. They represent many of today’s leading retailers within their sector including, The Vitamin Shoppe, Performance Bicycle, Wendy’s, Pinkberry, Select Comfort, Naked Pizza and Johnny Was.