Los Angeles, CA (February 14, 2019) — Scott Lifschultz, President of SPL Realty Partners, a leading national tenant representation firm based here, announces several new deals and successful rent reductions on behalf of its exclusive client, Lorna Jane, the multi award-winning Australian premium activewear brand established in 1989 that pioneered the women’s active wear category as it is known today. The new stores include Palm Desert, California, Westfield Century City, Los Angeles, California, Westfield University Town Center, La Jolla, California, Domain Northside, Austin, Texas, City Creek Center, Salt Lake City, Utah and the brand’s first outlet store in Camarillo Premium Outlets, Camarillo, California.
Lorna Jane relocated and expanded in Palm Desert with a new 1,800 SF corner location now open in the El Paseo Premiere Centre at 73655 El Paseo, Palm Desert, CA across from Tommy Bahama. The Landlord was represented by Curtis Barlow of Coldwell Banker Commercial.
With existing locations in Dallas, Lorna Jane has expanded its presence in the state of Texas with a new 1,328 SF store located in Domain Northside in Austin. The outdoor mixed-use lifestyle center is anchored by Nordstrom, Whole Foods and Apple, with other brands including Warby Parker, Sephora, Bonobos, Paige Denim, Soul Cycle and Peloton. Jacqueline Fitch, Vice President of Northwood Retail, LLC represented the Landlord in-house.
Lorna Jane will be opening two new stores with Westfield in their new redevelopments located in Century City, Los Angeles, California and University Town Center, La Jolla, California. The brand also plans to open a store with Westfield in San Jose, CA scheduled for completion later this year. Having closed its Century City store in 2015 as part of the center’s redevelopment and expansion, the new 1,706 SF space sits across from Bloomingdales with area tenants including Typo, Cotton On and American Eagle. The new 1,248 SF University Town Center space is located in the expansion near Lululemon, Joe & The Juice, Sundance and James Perse.
Salt Lake City, Utah will be a new market for Lorna Jane with a store in development and scheduled for a Spring 2019 opening. The 1,348 SF space is located on the first level between Papyrus and Aldo in Taubman’s City Creek Center, which features a unique shopping environment with a retractable roof, a creek winding through the property and a pedestrian skybridge, it’s anchored by Macy’s and Nordstrom.
Simon’s Camarillo Premium Outlets will be the first outlet store in the United States for Lorna Jane, having leased 1,916 SF near Nike and other brands including adidas, Vince, Michael Kors and Calvin Klein.
Lifschultz oversees and is responsible for Lorna Jane’s portfolio of stores in the United States. He explains the evolution of Lorna Jane in the U.S., “ These store openings are the latest developments in Lorna Jane’s retail expansion strategy to grow the brand and amplify its brand presence in North America and expand upon the brand’s retail store network of 31 existing stores across California, Arizona, Hawaii, Nevada, Texas, Washington and Utah.” He added, “In addition to expanding its footprint in the U.S., we’ve been repositioning its existing fleet to ensure the brand is well placed to showcase its premium product offering.”
The move follows the brand’s strong growth in the North American, European and Asian markets, as well as its e-commerce website, www.LornaJane.com.
ABOUT SPL REALTY PARTNERS
SPL Realty Partners is a Los Angeles-based retail real estate advisory and consulting company specializing in and representing retail brands in their real estate strategy and expansion throughout Southern California and the United States. Past and present clients include; Lorna Jane, Destination XL, RYU/Respect Your Universe, Johnny Was, Equinox Fitness, The Vitamin Shoppe, Van Leeuwen Ice Cream, Three Kings Tattoo, The Container Store, Van Moof, The Outrage and Mammoth Brewing Company. SPL also provides real estate services to owners, developers and investors nationwide. For more information please visit our website at www.splrealty.com.
ABOUT LORNA JANE
Lorna Jane is Australia’s leading women’s activewear brand. Credited for creating the Activewear category, founder Lorna Jane Clarkson started designing her unique fusion of workout gear and lifestyle pieces when she launched the brand in 1989. She built her eponymous brand around inspiring and empowering women with her Active Living philosophy – MOVE NOURISH BELIEVE; the belief that if you move your body every day, nourish your mind and body with nutrients and believe in yourself, you will get more out of life.
All Lorna Jane products are designed by active women for active women and the brand prides itself on technical innovation, superior performance and stylish design. Today the brand has more than 200 Lorna Jane stores across Australia and the United States, with stockists in Europe, the UK, Africa, Asia and the Middle East – as well as offices in Australia, New Zealand, the USA, Canada, Singapore, the UK and China. For more information please visit www.LornaJane.com.